The success of your company is not entirely based on the quality of your products or your customer service, but rather, your company reputation.
Reputation is everything. It dictates how your business is perceived by the rest of the world and what the general public’s beliefs about your business are.
Do you produce consistently high quality products or is the quality more spotty? Do customers feel welcomed when they pay a visit to your business online or in-person? Are you easy to work with when problems arise?
Needless to say, the reputation of your company has perhaps the number one impact on how successful your company is over the long term.
Here are the top tips to improve your company’s reputation:
Become ISO Certified
The ISO standards are a globally recognized set of business and industrial standards that have been around since the 1940s.
Reciprocity Labs notes: “Today, the ISO quality assurance standards cover everything from manufacturing to data storage. They provide organizations with strategic tools that keep businesses competitive and productive.”
Becoming ISO certified tells people, institutions, and suppliers that your company is world class, efficient, and consistently turns out high quality products and services
Become Active In Your Community
If you company is still small and growing, rather than try and building a global reputation you would be better served by building one with your community as well. This is actually one of the best ways to gain initial customer attention, since you can’t expect customers to come to you naturally.
Keep Each Of Your Promises
If your company ever publicly makes a promise, such as in your advertising, you need to deliver and exceed customer expectations.
If you promise to have all ordered products shipped within one day, for example, then you need to deliver on that promise every single time. If you say you accept returned products, then don’t badger the consumer with questions when they decide to return something. A promise is a promise, and it needs to be kept.
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Reward Your Existing Customers
Every single successful company today, regardless of what industry they are in, is successful for one simple reason: they know how to bring previous customers back for more.
All the same, you must have repeat customers if your company is to be successful over the long term, and you can do this by setting up a loyalty program where you reward your customers with prizes, points, referral rewards, or anything of that nature. For example, you can offer $1 in rewards points for every $10 purchased from you, or something along those lines.
This helps build your reputation because people love loyalty programs, and again, if you’re going to promise a certain reward for an action from the customer you have to make sure you deliver.
Improving Your Company’s Reputation
Building and maintaining a positive reputation should be a priority for you as an entrepreneur or business owner, because a good reputation is what will enable your business to thrive over the long term.