If you are looking to design an e-commerce website, there are specific areas that you will need to pay attention to, such as the speed of the site and also the usability. You can get a wealth of information freely using the internet and websites such as moz.com are industry recognised and have lots of tips and knowledge, as well as user comments. If you are looking to revamp your existing website or build one from scratch, here are some tips to help you get started and make sure that you hit the ground running.
Keeping It Simple
You will need to pay a lot of attention to the user experience when you are designing your website and you will want to make navigating around the site as simple as you possibly can make it. You will want to streamline the process for the user and allow them to make a purchase with as few clicks as possible.
Make Sure It Is Quick
Whether you are talking to web development companies in Manchester or anywhere else in the country, you will want to make sure that you emphasise the importance of the speed of the site. Site speed is an increasingly important factor with search engines, especially when Google roll out the Mobile First Index fully, which is expected to be some time in 2018. Although you should ensure that your website loads well on mobile devices, do not neglect the desktop version of your site and make sure that it is also as fast as possible and you check it regularly.
Let The Users Search And Filter
If you website is going to have a lot of products on it, then you will also need to ensure that you have a good search function on your site. You will also want to add filters which can help narrow down a search for a user and allows them to find what they are looking for quicker.
Make It Visual
Pictures can say so much more than text on your website, although you do need text for the search engines you can still incorporate images into your design which can have a striking effect. Make sure that you optimise your images before uploading them to the site as you will not want to slow down the site speed too much. If you add a lot of new products to the site, once finished, it is always worthwhile running a site speed test and see what areas need addressing to increase your score.
Make Sure You Are Social
As well as designing an excellent looking website, you will also want to ensure that you incorporate all of your social media to the site. You will want to use the best social media platforms for your business, and this will depend on what it is that you do or sell. If you have lots of products then Pinterest, Facebook, And Twitter are useful platforms to use. A lot of it may take some trial and error and figure out your customer’s preferences to see which areas you should focus on more. Design your website with your customer in mind, and you are on the right track to making your site a success.