One of the big questions that small companies ask is ‘how can they grow their company through marketing, without the big budget?’ It is a big deal for those companies that are trying to start their journey in business. There are many ways that you can sell your company and your products without having to spend money. However, you will need some imagination and a little time to make it work.
There are numerous ways that you can use the power of social media to promote your company. You can spend a little money on advertising if you wish, but it isn’t really necessary.
The best way to get yourself noticed is to follow people who you think might be interested in your products. You can then post about your products and tell people how they can improve their lives.
Encourage your existing customers to follow you and offer them a voucher or money off code if they do. You will then be visible to their friends, and you might also get a recommendation from them.
If you are not sure how to use marketing techniques to build your company, then there are people out there that can help you. You can use a marketing company, or you can use a freelancer.
They will help you to raise the profile of your company by helping with advertising, social media, and email marketing. Gaining traffic to your site is half the battle, but it’s also a win in itself.
You will usually see an increase in traffic to your website following their work, however, if your finances are stretched, then you might have to try other methods first.
Promote Your Unique Selling Proposition
Known as your ‘wow’ factor, your unique selling proposition is the thing that separate’s your products from other similar ones by other companies. Whatever it may be, you should use it to make sure your customers are aware of what your products can do that other cannot.
It doesn’t have to be something spectacular, just an edge that you have over your competitors. It should also be something that your customers will feel is of value to them. There is no point in having a unique selling proposition if no-one needs it.
Still a great way to get your company out there, email marketing gives you the opportunity to reach a more personalized audience and target them in the hope that they will buy your products.
You can create amazing email flyers that can have links to your products or special offers. Also, you can announce new products or services and even offer special deals or advanced testing or buying.
Obtaining the emails can be achieved by a pop-up newsletter banner on your website, or when you collect details for a competition.
By using your ingenuity, you can create many ways to market your company. The more unconventional, the better, as people will notice and remember you. Then, if your product is strong, you should see more sales as a result.