Every business in the 21st century needs to be equipped with a solid business website. An organization that has no link to the digital communities of the internet is shortchanging their business potential.
Your business website is your outlet to an infinite array of eyes, and visibility translates into progress. Take a few moments now, and check out some of the most important aspects of a cohesive business website design.
Natural navigational options
When web users visit your site, they need the ability to travel about your sitemap with ease. Avoid making your website so complicated that users can easily get lost in a jumble of text.
The most efficient way to remedy the need for navigational options is to work a stationary navigation bar into your design. Take a look at this example site, and notice that their navigation bar is extremely easy to understand and utilize.
Communication is key
Communication is a constant and necessary effort in business. The more information you can gather from your target audience, the easier it is to refine your products/services offered.
Encourage communication on your business website in many different ways. In addition to the traditional “Contact Us” page, you should integrate other enticing pleas for communication. Research the power of a well placed call to action, and consider the best way to enhance your design.
Optimize the design for mobile access
A good business website is one that accounts for the shift in access to the internet. Mobile access to the internet it far more prevalent in today’s culture than that of the PC or laptop, and your design should reflect this trend.
Research the proper use of “media queries” to make your site design more flexible for access. Media queries will automatically change the way your site is displayed to best fit the screen that is accessing the content.
Integrate social media sharing
Social media is a valuable tool for digital business. Your website should be linked to the wide array of connections available through social media.
The best way to build a bridge between your business website and social media is to provide sharing buttons throughout the design. Social media share buttons should be present at every interesting juncture of your website.
Learn and incorporate the concepts of SEO
Lastly, make sure you know your SEO. Search engine optimization is the best way to boost your business website’s visibility.
Knowing that the major search engines of the web truly herd the flow of traffic online, you’ll need to learn how to work with them. Without the proper cues, search engines cannot easily identify your website for what it is. Research SEO, and learn what it takes to fully optimize your design.