In an age of social media, it is easy to be seduced by the idea that traditional marketing strategies are less effective. After all, we all spend hours on Facebook and Twitter, so sticking to social media is bound to be a good move. In practice, whilst social media is inexpensive and often very effective, some aspects of traditional marketing remain just as enduring. One of these is the good old-fashioned company brochure.
Brochure design is easy. Thanks to free online tools, anyone can become a talented graphic designer and create a professional looking company brochure. You don’t even need bespoke images, as you can choose from a selection of high-quality stock images when you use the Adobe Spark tool.
Here are five reasons why a brochure is an essential piece of kit for a small business.
Image is everything in the business world. Your company brand won’t survive poor marketing materials and low-budget handouts. People make an instant judgment and if they think your business is struggling, they might not want to work with you.
A well-designed brochure looks professional. In many cases, it is the first glimpse a client has of what you do, so make first impressions count.
Media kits are a useful promotional tool, but without a brochure, your media kit will lack essential information. Create a brochure to give an overview of what the company does. If you include a business card and a promotional mug, etc., people are more likely to remember you. Include a link on your website so journalists and promotional partners can request a media kit if they want to find out more about you.
It costs very little to print a high quality, professional looking brochure. Make use of free tools and brochure templates to create your design. Personalize the brochure with your company logo, colors, and fonts, so it matches your other marketing materials.
There is a limit to the amount of information you can include on a business card or flyer. A five or six-page brochure provides far more space to let people know about your company ethos, products, and services. You can tell the story of how the company started and end with a strong call to action such as asking readers to subscribe to a mailing list so they are the first to hear about exclusive special offers. You may even wish to include a coupon.
Use your brochure to grab attention. Hand out brochures at marketing events and trade fairs. People are more likely to remember you if they have a professional brochure with great graphics. Use a brochure to advertise special promotions and offers. Grab your audience’s attention with a strong call to action and bold text. If you miss this opportunity, you might not get another one.
Remember to keep brochures nice and compact, so they are inexpensive to post and fit nicely inside a briefcase or purse.