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This Guest post is contributed by Andy Hayes.He is the managing director for Travel Online Partners, a travel online marketing firm. Their popular website review service is a straightforward way to increase your online revenue.
If you’re reading this, you most likely are making money with your website. If you want to make more money, though, you only have two options: more traffic, or get more money out of traffic you already have. I’d like to share some tips on how you can improve your web design to make more money.
Flashy Isn’t Always Helpful
Ask yourself what is your call to action? What is that you want your customer to do? Click on an ad, buy an eBook, contact you to use a new service? Then get rid of anything that distracts from that. Whirling widgets do not help. Bold, strong colors that point you in the right direction do.
Speak Your Customer’s Language
Creating a sense of urgency is important, but are you using the words and phrases your ideal customer would use? If a customer doesn’t understand the jargon or language you are using, they’ll assume you don’t understand them and will not purchase. If you aren’t sure if the words are right – ask a few customers for feedback.
Declutter
If your site has been around for a while, you probably have a lot of clutter lying around. Print out a few pages and take a hard look: what isn’t necessary anymore? What distracts from your message? What hasn’t been effective in the past? Just like a spring clean, get rid of anything that isn’t really being useful anymore.
Organize Your Channels
The best websites understand their marketing channel – what are the steps a user will normally take from arriving (not always on the homepage, due to search engines) and taking that final call to action? You should walk through these steps, as well as any possible deviations like checking an about page or an FAQ page. Do the steps flow? Are users encouraged to talk the appropriate next step? Is it rushed, or is the timing right?
Monitor Your Performance
Successful website owners know that profitable websites are not set-it-and-forget-it businesses. You have to monitor what’s working, what’s not and continue to tweak. That’s the funny thing about web design – you have to put something out there and track the conversions. With Google analytics and other tools, you can spot small tweaks and things you missed. Always keep improving and you’ll always improve your bottom line.
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Another nice post.Thanks for sharing.
You are welcome.
Many site owners they don’t pay enough attention to their FAQ page, in fact some of the websites Questions and Answers are on that page not questioned by real customers. So put your phone number on the site for general to order related questions and get interact with your customers it’ll help you to come up with good FAQ page that answers the all doubtful questions that your site visitors have and increases your conversion rate. Later on this FAQ will also be the main material for training phone operators and developing sales scripts.
Welcome to earningdiary.Cent percent agree with you.Hope to see you soon.
Always monitor your performance. You might getting more better if you know your weakness =)
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Thanks for your valuable comment.Hope to see you soon
Really a nice article by Andy!
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Thanks Shaksham.
Sites are going to have to move away from Flash for multiple reasons, one being that most mobile web browsers do not support Flash.
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Absolutely true.Hope to see you soon.
Yup, correct ad locations will bring more clicks.
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Thanks for commenting here.Hope to see you soon.
One more – Give white more importance than any other color.
That is give proper spacing. People love neat and clean pages.
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Agree with you.Hope to see you soon.
The part I liked the most was definitely the one about the customers. Engagement is without a doubt a very important factor, which in my opinion can make the difference between success and failure. Without having a quality communication, the other tips really won’t be enough to save you. Great post!
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I can see how we could just partnered up successfully by offering integrated services. Clients who need design often also look for marketing strategist and people who offer technical maintenance of their web sites.
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