Ryan Chaffin is currently a college student majoring in Business Marketing. He loves anything technology, internet, and social media related along with sports and health & wellness. Ryan currently specializes in search engine optimization (SEO), blogging, and social media and believes in achieving your fullest potential on and off the web. You can also find Ryan on Twitter (@ryanchaffin).This is the first part of the 5 part series article.

It sounds simple, right? You develop a unique product or offer a helpful service for a previously neglected niche and then watch the customers come pouring in. Unfortunately, that situation is not a reality. Before you get to see any sort of return on your investment you need customers to become aware of your product or services, and the way most people now go about this is online. The only way to create an awareness of your business online is to participate in some form of an ad campaign. This marketing campaign should have one goal in mind: increase your company’s revenue. And any good ad campaign begins with one simple step: branding your product. Branding your product online forces you to ask the following questions: what differentiates your product from the competitors? How can you separate you from the pack? And why is it important that people use your product or service in lieu of another?