Thanks to the popularity of services like Facebook, Instagram, and Pinterest, photos are now more powerful than ever. Text still has its purpose, but these days, people want to visualize more than anything. This is great for businesses because it gives them the opportunity to deliver content that catches the eye, engages, and drives results. Here are some tips on how marketers can use the photo elements of tools such as Facebook, Instragram, and Pinterest to bolster their overall marketing efforts.
Post Good Content
This goes without saying, but if you’re going to make an impact with your marketing efforts, you must post solid content. In this case, that means you need to upload quality photos. So what makes a good quality photo? Well for one, the image itself should be in great shape. This mean it is clear, precisely cropped, and so forth. It is also appropriate. For example, it may not be a good idea to post pictures of your team tossing back adult beverages at the company Christmas party – or the results. Don’t let your photos draw attention for the wrong reason. Make sure they are a good reflection of your brand and offer a little something to viewer.
If you think about it, social networking is a lot like blogging. What I mean by this is that consistency can literally either make or break your efforts. This is not to say that you need to be uploading new photos everyday, but you do need to get on a consistent schedule. So if your fans have come to know you for sharing two or three entertaining pictures every week, keep giving them what they expect. The last thing you want to do is let them do. It is the lack of consistency that will have them forget all about you and take their browsing eyes elsewhere.
Be Ready for the Next Step
Photos are great at getting people to pay attention, but they are capable of so much more. As marketers using Instagram and Pinterest are learning, they can also send droves of qualified traffic. What you need to do is make sure you’re ready when users decide they want to move on to the next step. A simple call to action that lets them know what they’re supposed to do, coupled with a landing page tailored to their interests could make for the smooth transition needed to keep them engaged. Whether it’s providing information or supplying a product, you must be prepared to move.
The visual era of marketing is in full force. Businesses who want to maintain visibility in this increasingly competitive landscape must roll with the times and learn how to incorporate new types of media in their marketing strategy. The good thing about all this is that technology has given us more than enough helpful tools to work with.
Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free email marketing services to assist with the flourishing of grassroots organizations.